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NELSON Worldwide Appoints Bevan Bloemendaal as Retail Practice Leader

Former Timberland Global VP to help firm reimagine the future of retail




Bevan Bloemendaal

Bevan Bloemendaal

(PRESS RELEASE) MINNEAPOLIS, MN — NELSON Worldwide, award-winning architecture, design, and strategy firm, announces the appointment of Bevan Bloemendaal as its new Retail Practice Leader. An expert in brand vision and storytelling through design, he will lead the continued growth of NELSON’s retail practice while championing innovative concepts that help drive the industry into the future.

“We are extremely excited to have Bevan join our team,” said Chairman and Chief Executive Officer of NELSON Worldwide, John “Ozzie” Nelson Jr. “A true thought leader in the industry, his innovative spirit and passion for meaningful retail experiences will help differentiate our clients and better meet the demand of today’s consumers.”

Bloemendaal brings over 20 years of experience in the industry and will work closely with NELSON leadership to manage business growth and build upon the strong foundation of the retail practice. With his collaborative, cross-disciplinary approach to strategy, Bloemendaal will deliver creative solutions and experiences for clients that optimize a brand’s heritage and highlight consumer shifts. Having worked across the globe, he brings a unique perspective and a desire to build with purpose, integrity, and humanity.

“I am humbled to have the opportunity to lead NELSON’s retail team,” said Bevan Bloemendaal. “I am looking forward to pushing the boundaries of design and creating brand-differentiating experiences in the physical and digital worlds to connect and engage consumers emotionally. A memorable and shareable moment is what inspires us all, and I cannot wait to collaborate with our partners to design meaningful, transformative spaces.”

Prior to joining NELSON, Bloemendaal served as the Vice President of Global Retail Experience & Creative Services at the Timberland Co. as a creative leader who delivered disruptive marketing solutions. While at Timberland Co., he led the creative disciplines responsible for global store design, visual merchandising, art and copy, digital/e-commerce, and corporate events. A firm believer in uniquely combining innovative design with research, Bloemendaal has experience ensuring projects are delivered with brand distinction.


Bloemendaal is leading the Retail Challenge design sprint on Tuesday, November 9th, at this week’s Shop! Association 2021 Ideation Conference in Nashville, TN. He is also delivering the keynote, “Embracing Whole-Brained Thinking in the Design Journey.” The keynote will take place from 3:15 pm – 4:15 pm on Wednesday, November 10th. You can view more details here by visiting:

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Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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