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NELSON Worldwide Names New Senior Director of Insights and Brand Marketing

The marketing professional brings 25 years of industry and consumer insights to her new role




(PRESS RELEASE) CHICAGO, IL — NELSON Worldwide, award-winning architecture, design, and strategy firm, announces the addition of Jennifer Acevedo as senior director of Insights and Brand Marketing. Jennifer will lead the firm’s marketing efforts nationwide, bringing more than 25 years of experience in creating content around design, strategy, and marketing for retail and consumer brands.

“Jennifer brings vast industry knowledge that will be pivotal in elevating our firm’s marketing and branding objectives.” says Chairman and Chief Executive Officer of NELSON Worldwide, John “Ozzie” Nelson Jr. “We’re excited to have Jennifer on board, and we have no doubt that her storytelling capabilities will drive future-forward, purposeful, and compelling branded opportunities.”

In her new role, Jennifer will manage a wealth of consumer data surrounding trends in human behavior to connect the dots across NELSON’s diverse practices while identifying commonalities and opportunities for synergy. Alongside the firm’s brand marketing team, Jennifer will leverage all consumer touchpoints to support marketing campaigns and initiatives—magnifying awareness for the NELSON brand, service offerings, value proposition, and differentiators.

“I am grateful for the opportunity to work with some of the most talented strategists, designers, and architects in the industry,” said Jennifer. “I’m excited to participate in projects that combine my passion for storytelling with my innate fascination of how behavior and trends influence the built environment.”

Prior to joining NELSON Worldwide, Jennifer served as the editor-in-chief/associate publisher of Visual Merchandising + Store Design (VMSD) magazine, a media brand serving 40,000-plus professionals in the design, architecture, and visual merchandising space, and chair of the brand’s annual International Retail Design Conference (IRDC). Jennifer is currently the secretary for the Chicago Great Lakes Chapter of the Retail Design Institute.






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