Headlines

Netflix Opens Retail Experience at King of Prussia Mall

The concept houses sensory-driven experiences and retail merchandise.

Published

4 weeks ago

November 12, 2025

VMSD Staff

Netflix Opens Retail Experience at King of Prussia Mall — The atrium of Netflix House Philadelphia. Photography: Courtesy of Netflix

The atrium of Netflix House Philadelphia. Photography: Courtesy of Netflix

Netflix (Los Gatos, Calif.) has opened its new “Netflix House” concept at King of Prussia Mall in Pennsylvania, according to a company press release.

Set at 100,000 square feet, Netflix House is described as a “permanent, year-round home for fans” with “immersive, story-driven experiences,” and merchandise centered around its most popular shows and movies like “Love is Blind,” “Squid Game,” “Stranger Things,” and more. A limited menu by Netflix Bites provides light bites for patrons.

“This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years – whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession,” says Marian Lee, Chief Marketing Officer, Netflix.

Though access into the space is free, other paid experiences are available for visitors – like a VR experience based on “Squid Game” or mini-golf with a “Bridgerton” theme.

This Dec. 11, another Netflix House concept is set to open at Galleria Dallas in Dallas. Another location is planned to open in Las Vegas in 2027.

Photography: Courtesy of Netflix

Related Topics:Experiences Netflix store openings

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

SpartanNash’s Family Fare Opens Remodeled Store

Don't Miss

Alcohol-Free Members Club Opens in Flatiron District

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design