New Ceo at Diesel

Alessandro Bogliolo, a veteran of the international luxury market, has been named ceo of Diesel SpA (Breganze, Italy), beginning Oct. 1, 2013.

His appointment completes the turnover of responsibility in the denim and fashion company begun earlier this year when it named Nicola Formichetti as artistic director.

Diesel founder Renzo Rosso, who is also the president of holding company OTB, will now reportedly focus his attention on all of OTB’s brands, including Maison Martin Margiela, Viktor & Rolf and Marni.

Bogliolo will report to Rosso, and all of Diesel's general managers from all of its divisions and business units – including general managers of all of Diesel's worldwide affiliates – will report to Bogliolo.

Bogliolo was most recently coo North America for Sephora. Prior to that, he spent 16 years with the luxury brand house Bulgari (Rome), ultimately as coo. He also spent time with the investment house Bain & Co., in Paris and Milan.

“I always looked at Diesel as one of the few iconic worldwide brands and as one of the companies with the most extraordinary performance,” he said. “I am now arriving at Diesel for the brand's 35th anniversary and think that I can contribute to designing its next years. A new phase of development for a brand is an incredibly exciting time.”

“Diesel is living in a new phase of development,” Rosso said. “After naming Nicola Formichetti as artistic director of the brand at the beginning of the year and the kick-off of the first marketing initiatives, this new arrival is the perfect complement. Diesel is a premium international brand and Alessandro's background cannot but confirm and enrich this positioning and our future development ambitions.”