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New Cruise Ship Sets Sail With Luxury Retailers

Brands on Star Princess include Chanel, Dior, Pandora and TAG Heuer.

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The Chanel shop on the Star Princess. Photo: Courtesy of Starboard Group

Star Princess, the newest ship in the Princess Cruises fleet, has been outfitted with a set of high-end shopping experiences by Starboard Group (Miami). Among the retail offerings on the new, 4300-passenger ship are:

  •  A first-at-sea Chanel beauty shop-in-shop featuring a curated selection of cosmetics and skincare from the storied French house. Other beauty offerings include a collection of designer fragrances for men and women, clean skincare and body care from Beekman 1802, and haircare from Moroccanoil.
  • In another first-at-sea, the debut of vintage, preowned luxury handbags from Fashionphile, including offerings from Dior, Gucci, Hermès. Guests can also browse handbags and small leather goods from Coach and hand-beaded and embellished designer handbags and accessories from Mary Frances.
  •  Several spaces selling high-end timepiece brands, including stand-alone Breitling and TAG Heuer boutiques, along with a shop selling certified preowned watches from Rolex, Jacob & Co., John Hardy, Norqain, Rado, Tissot and Citizen.
  •  An assortment of men’s, women’s and kids’ apparel, resort wear and accessories from 7Diamonds, America Beyond, Shiraleah, Vineyard Vines and others. In the fashion jewelry shop, guests will find offerings from Jason Hyde, Jet Set Candy, Pandora, Swarovski and Shae and others.

“Our mission is to offer a refined, destination-rich cruise experience onboard Star Princess that blends relaxation, cultural immersion and singularly memorable experiences,” said Alfredo Jimenez, VP Hotel Operations, Princess Cruises. “Starboard is helping us fulfill that mission with an array of unforgettable custom retail experiences that engage and delight our guests and elevate their entire trip.”

Star Princess set sail from Barcelona on Oct. 4 and will begin her inaugural U.S. voyage from Fort Lauderdale to Caribbean destinations on Nov. 7.

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