New Experience Zones for Tomorrow’s Retail at EuroShop 2026

(PRESS RELEASE) In addition to all the retail innovations on display at EuroShop 2026,  The World’s No. 1 Retail Trade Fair, a central component at the event will be the special areas, bringing trends to life, promoting interaction and providing inspiration for the retail industry. EuroShop will take place from February 22 – 26, 2026 at the fairgrounds in Düsseldorf, Germany.

Food Service Innovation Hub: future recipes for food service in retail

   The megatrend food service in retail is changing retail fundamentally. This dynamic development is reflected in the Food Service Innovation Hub. Here, visitors can clearly see how retail areas turn into zones for food enjoyment, experiences and performances. On display will be robots preparing coffee or cooking meals, other smart kitchen technologies, new food concepts or integrated solutions from planning to payment. The Hub will provide a compact overview of innovations that improve the customer journey, simplify workflows and tap into new sales potentials in retail. In addition, the exhibitors and partners of the Food Service Innovation Hub will also present their solutions and other trending topics on the Blue Stage of Hall 6 on Monday, February 23, 2026, from 2:00 – 3:20 pm. Hall 13, Stand A86

Designers’ Village: re-designed, more international than ever

   The Designers’ Village remains one of EuroShop’s hotspots for creative store design that creates a pleasant shopping environment. In 2026, this special area will have a new design, offering more options for networking with renowned designers’ and architects’ offices from Europe, Asia and North America exhibiting at the trade fair. The exhibitors will showcase trends and concrete examples revolving around store layout, visual merchandising, lighting design, modular furnishing systems and multi-sensory design. The focus will be on exchange, inspiration and how retail architecture can respond to altered shopper needs, sustainability requirements and technology developments.  Hall 12, Stand A46

VM Experience: Visual Merchandising reimagined

   Launching the VM Experience, EuroShop 2026 will create an interactive new format for modern visual merchandising together with “Fachschule für Werbegestaltung Stuttgart” (Technical College for Advertising Design Stuttgart). The special area will present the College with the motto “Dare to Create” on a maze-like exhibition stand featuring exemplary College project works that invite visitors to interact. In addition, international mannequin manufacturers will stage their latest exhibits on the themes of sport and fashion. The VM Experience is synonymous with the aspirations of the parties involved to show solidarity and courage for creative solutions even in challenging times and to sustainably support physical retailers with their sensory strengths to create an authentic shopping experience. Hall 10, Stand A02-C02

These other special areas will address the wide and varied aspects of the retail world:

• The Italian Lighting Lounge will display lighting design from Italy for indoor, outdoor use and for industrial design.
• The 60s Lounge at EuroShop celebrates the 60th anniversary and history of the trade fair.
• The Joint stand of the German Shopfitting Association (Deutscher Ladenbau Verband, dLv) will serve as central point of contact for shopfitting “Made in Germany”.
• The IFES Global Village will combine international expertise in exhibition and event construction.
• The Shop! Global Village will focus on POS marketing and brand activation.
• At the Start-up Hub and Young Innovators by BMWE newcomers will showcase their innovations.

   For further information on visiting or exhibiting at  EuroShop 2026, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: [email protected]; Visit www.euroshop-tradefair.com  and www.mdna.com

      For hotel information, contact TTI Travel, Inc. at (866) 674-3476; E-mail: [email protected]; www.ttitravel.netor use the booking platform on the EuroShop website: here.