New Retail Brand Launches in Chicago Suburb

Uncharted has opened its first store, at The Shops at Oak Brook Place in the Chicago suburb of Oak Brook, Ill. Created by the team that built The Paper Store (Acton, Mass.), the new brand “is designed for those seeking an escape from the demands of their daily routines,” the company said in a news release.

“The opening of our first Uncharted store represents an exciting new chapter for our company,” said Tom Anderson, President and CEO of The Paper Store. “Rooted in the Northeast, our entry into the Chicago area reflects our ongoing evolution and commitment to bringing our brand to new regions. Uncharted is a new retail destination that builds on the beloved experience customers have come to expect from The Paper Store.”

The new store spans over 12,000 square feet. The company said an as-yet undisclosed number of additional Uncharted stores are slated to open across the country in 2025 as part of a $60 million investment in new and existing locales (including The Paper Store) over the next five years.

Uncharted’s offerings include an ever-rotating mix of home decor, apparel, accessories, beauty and kids/baby. Uncharted also offers in-store experiences like ear piercing, a jewelry charm bar, product-personalization events and seasonal happenings.