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New Skechers Concept Store Opens in Prague

Retail destination on Na Příkopě Street designed to appeal to locals and tourists

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The newest Skechers store in Prague. Photo: Courtesy of Skechers

Skechers (Manhattan Beach, Calif) has taken the wraps off a new flagship store in the center of Prague. Located on the city’s High Street of Na Příkopě, the destination offers footwear, apparel and accessories for the family, including Skechers Hands Free Slip-ins and Skechers Uno.

The interior of new, 6400-square-foot store features dedicated Skechers Performance focal walls, apparel and accessory sections, and products for every age and activity, including fashion, sport, casual, work and children’s styles. Illuminated by natural and LED lighting designed with renewable EU-manufactured biopolymer materials, the mid-century modern space features a large video wall and a wraparound lightbox column positioned above a custom feature table, with a modern light fixture integrated above.

“We have had great success expanding our business across Europe, most recently increasing our third quarter 2024 EMEA sales by 30 percent over last year — and see our growing consumer presence in the Czech Republic as an opportunity to build on our strong momentum in the region,” said Skechers President Michael Greenberg.

Adds Petar Dulić, General Manager of Skechers CEE, Kft: “Skechers’ retail destinations are paramount to connecting our signature styles and comfort technologies with millions of consumers. They offer living galleries of our diverse product offering, and it’s a visceral experience to walk in, hold and try on styles for every age. With this central retail store between Old Town and New Town Prague, we offer more accessibility and convenience than ever to locals and tourists.”

The latest store brings the total number of Skechers stores in the Czech Republic to eight, including five additional locations in Prague and stores in Modřice and Ostrava. Overall, the chain has about 5300 Skechers stores worldwide.

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