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The Next Killer App: Stores

Lee Peterson of WD Partners shares new, exclusive research on what consumers like most about combining online and in-store shopping

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Lee Peterson, executive vp, creative services, WD Partners, discusses the results from two primary, exclusive research studies with over 3500 consumers in search of what appeals to customers about digital-retail integration (DRI) and about shopping in stores today, at the 2014 International Retail Design Conference in Miami Beach. Peterson presented “The Next Killer App: Stores” at IRDC 2014. For more information, visit irdconline.com.

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FEATURED VIDEO

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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