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Nike, Dick’s Link Loyalty Programs

The partnership will offer Dick’s shoppers access to exclusive Nike drops




In a rare move, Nike has connected its loyalty program to Dick’s Sporting Goods (DSG) membership program, reports CNBC. DSG received 19 percent of its sales from Nike products last year.

Nike has reduced its number of retail partners in recent years to focus on its most productive wholesale relationships. The partnership with DSG will allow customers to shop for exclusive Nike shoes and apparel on DSG’s web site.

The relationship will eventually include in-person workout events at Dick’s locations as well as the option for Nike customers to drop off returns or pick up online orders at DSG stores.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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