Connect with us


Nike Unveils New Store Concept

Called “Nike Style,” it features gender-agnostic product zones, a content studio and a crowdsourced facade




Courtesy of Nike

Nike has cut the ribbon on its new “Nike Style” store design in Seoul, South Korea.

The hallmark of the new concept is its gender-agnostic product zones for footwear, accessories, tops and other apparel categories. A separate Nike By You zone promotes sustainability by encouraging shoppers to “personalize, create and upcycle existing items into one-of-a-kind pieces,” a release says.

The store also offers a content studio for local creatives, product experts and shoppers to create content on their own social media channels with customizable backdrops. Additionally, QR codes throughout the store offer augmented reality experiences related to Nike’s product innovation.

Outside the store, the exterior facade showcases a collection of hand-drawn Swooshes from Nike Members in the surrounding community.

A second Nike Style location will open in Shanghai this fall. The sports apparel maker says it plans to bring the concept to additional countries in the future.




MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Most Popular