Connect with us

Headlines

Nike’s Rise Concept Makes U.S. Debut

Miami store is brand’s fourth iteration

mm

Published

on

Courtesy of Nike

Nike (Portland, Ore.) has opened the first North American location of its digital-focused Nike Rise flag, Retail Dive reports. The footwear/athletic wear retailer’s latest Rise is in Miami’s Aventura Mall, following on the heels of stores in Seoul, South Korea, and London, and a test of the concept in Guangzhou, China.

The Rise store in Florida “signals the next stage of our retail expansion in North America,” according to an announcement Nike emailed to Retail Dive.

The Miami store is similar to the other locations, offering features like a Nike By You space, where shoppers can get customized sneakers and apparel, and The Sport Hub, where shoppers can return items, pick up their online purchases, scan items for product information and use their SNKRS Pass. The Aventura location also has the largest retail space for bras and leggings of all its stores in North America, Nike said.

Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular