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Nordstrom Introduces an Experiential Concept in Los Angeles

The reduced-footprint Local store favors service offerings over dedicated inventory



This month, Seattle-based Nordstrom is introducing a 3000-square-foot experiential concept in Los Angeles’ West Hollywood neighborhood. The location will be devoid of dedicated inventory, instead featuring service-focused offerings such as personal stylists to curate wardrobe options; on-site alterations and tailoring; returns, buy online, pick up in store (BOPIS), and curbside pickup; the brand’s Trunk Club service; and refreshments and manicure services. “Finding new ways to engage with customers on their terms is more important to us now than ever,” said Shea Jenson, Nordstrom svp, customer experience, in a release.

This store opening originally appeared in the October 2017 issue of VMSD in the "On Our Radar" section.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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