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Window/In-store Displays

On Our Radar: Ath. Play Windows

These windows were created for the Ath. Play apparel line




Check out these recent windows for the Ath. Play brand designed by Louis Philippe’s (Bengaluru) Head of VM Kapil Yadav: Playing up the ongoing athleisure trend, the mannequins seemingly running up a staircase aims to showcase the apparel’s “stretchability,” and depict movement; the display’s overall minimalist aesthetic helps elevate the focus on the garments. “It was very hard to show depth in any window,” says Yadav. “I believe the whole movement of the mannequin and the depth of the [stair] to create the illusion was challenging for us.”

Photography: Courtesy of Kapil Yadav

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