Specialty Non-Apparel

On Our Radar: Birkenstock, Boston

Published

3 weeks ago

April 25, 2025

Olivia Taylor VMSD SHOP MARKETPLACE 2025

On Our Radar: Birkenstock, Boston — Birkenstock’s Boston store pays homage to the company’s 250-year history by utilizing the same raw materials found in the brand’s iconic clogs, such as felt, leather and cork.

Birkenstock’s Boston store pays homage to the company’s 250-year history by utilizing the same raw materials found in the brand’s iconic clogs, such as felt, leather and cork.

BIRKENSTOCK (LINZ, GERMANY) opened its latest brick-and-mortar store on Boston’s Newbury Street, located in the city’s historic Back Bay neighborhood. Its opening in November 2024 coincided with Birkenstock’s 250th anniversary. To commemorate the occasion, its design pays homage to the brand’s heritage materials – leather, felt and cork – which bring texture and warmth to the space. In addition, the curvy, geometric groves embedded on the soles of its iconic clogs became a visual touchpoint behind the fixtures. The new location also incorporates digital integration for customer convenience, including buy online, pick-up in store (BOPIS) and buy online, return in store (BORIS) services.

PHOTO GALLERY (5 IMAGES)
PHOTOS: BIRKENSTOCK

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design