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On Our Radar: Coach Virtual Pop-Up

This new virtual pop-up showcases the retailer’s 2021 spring collection.

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Launching on March 12, “Escape to Forever,” a virtual, 360-degree pop-up created by Coach features a new way to explore the retailer’s spring 2021 collection. With nature scenes from sunrise and sunset, guests are dropped into a whimsical, immersive virtual forest and can move across a surreal landscape while interacting with an avatar. Aiming to examine the play of nature sounds, light, trees and grass, the background music features a unique disco track aiming to convey a sense of optimism and joy.

“Introducing Spring 2021, our new collection inspired by the optimism of beautiful things, crafted to last. Here, we celebrate nature and the comfort of love-worn craft to envision a better future for tomorrow. Wear it, love it, pass it on,” says Stuart Vevers, Coach’s Creative Director.

Visit VMSD‘s Instagram for video of the pop-up.

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Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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