Department Stores

On Our Radar: Dior, Midtown, NY

Published

1 month ago

December 17, 2025

Olivia Taylor VMSD NOVEMBER-DECEMBER 2025

On Our Radar: Dior, Midtown, NY — Dior's Madison Avenue flagship is a blend of modern architecture and eye-catching VM.

Dior's Madison Avenue flagship is a blend of modern architecture and eye-catching VM.

LUXURY RETAILER DIOR (Paris) opened its House of Dior flagship on New York’s Madison Avenue in August. Designed by architect Peter Marino, the flagship blends classic Dior style and clean modernist architecture. The stairwell is decorated with a diorama showcasing a rainbow of miniature models of Dior’s dresses, handbags, perfume bottles and hats. The flagship features refined materials, including white oak floors at the entrance and in the women’s areas, golden oak floors in the men’s areas, Venetian plaster and hand-painted silk wallcoverings. A high-reaching column wrapped in live plants and abstract flower paintings honors Christian Dior’s beloved gardens. (You can read more about Dior’s recent flagship on vmsd.com in a blog written by New York Editor Eric Feigenbaum.)

PHOTO GALLERY (7 IMAGES)

PHOTOS: JONATHAN TAYLOR; COURTESY OF LVMH/DIOR

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design