Specialty Apparel
On Our Radar: Max Mara, Paris
The brand reopened the Paris flagship for its 75th anniversary.
ITALIAN FASHION RETAILER Max Mara (Reggio Emilia, Italy) opened its revamped Paris flagship on Avenue Montaigne to celebrate the brand’s 75th anniversary.
The two-floor, 2444-square-foot flagship features a neutral yet warm color palette, inspired by the brand’s Teddy coat, to convey a sense of comfort and security to guests. Designed by architect Sophie Hicks, the new interior emphasizes unobstructed sightlines and structural elements and includes an orange double-helix staircase visible from the street.
The interior used traditional Italian materials, such as terrazzo and marmorino lime plaster, as an homage to the brand’s Italian roots in Reggio Emilia. Inspiration was also found in Paris’ art galleries and landmarks to capture the city’s signature elegance.
AdvertisementMasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty
HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.
Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design
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