Hospitality

On Our Radar: Mirra, Seattle

Features exposed brick, steel accents and velour materials, creating a relaxed, industrial-inspired aesthetic

Published

11 months ago

June 23, 2025

Olivia Taylor VMSD MAY-JUNE 2025

TAPPING INTO THE rising demand for interactive experiences, Mirra, a virtual reality (VR) gaming arena and eatery, opened its first location in Seattle. Created in collaboration with architecture firm Graphite Design Group (Seattle), the 10,708-square-foot venue features exposed brick, steel accents and velour materials, creating a relaxed, industrial-inspired aesthetic. The seating wrapped around the arena floor lets the games take center stage and invites guests to join in the fun. On the floor, players engage in team-based games using wearable VR technology, while the action in the virtual world is projected on panoramic screens for spectators to enjoy. When guests need a break from gaming, shareable plates and cocktails are available from the full-service kitchen and bar. Combining a modern dining spot with cutting-edge technology, Mirra seamlessly merges the digital and physical worlds into one cohesive experience.

PHOTO GALLERY (4 IMAGES)
PHOTOS: JEFFREY TOTEY, LAKE STEVENS, WA

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design