Window/In-store Displays

On Our Radar: Moncler Grenoble, Aspen, Colo.

The space evokes the feeling of a modern alpine refuge.

Published

3 days ago

April 12, 2026

Carly Hagedon VMSD MARCH-APRIL 2026

On Our Radar: Moncler Grenoble, Aspen, Colo. — Dramatic hues define Moncler’s flagship focused on its Grenoble line. PHOTO: MONCLER

Dramatic hues define Moncler’s flagship focused on its Grenoble line. PHOTO: MONCLER

MONCLER HAS OPENED the first U.S. flagship dedicated to its performance-focused Moncler Grenoble line in Aspen, Colo., bringing the brand’s alpine heritage to a retail environment inspired by the surrounding Rocky Mountains. Located on East Hyman Avenue, the boutique blends rugged natural materials with refined architectural elements to create an immersive, mountain-driven atmosphere.

PHOTO: MONCLER

Designed by Swiss firm Küchel Architects, the space evokes the feeling of a modern alpine refuge. A dramatic cave-like entry leads visitors into a sculptural interior anchored by a central tree installation, while circular display bays, stone surfaces and warm wood tones reinforce the connection to the outdoors. Lighting and layered textures add depth throughout the store, creating a setting that reflects both technical performance and luxury craftsmanship.

PHOTO: MONCLER

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design