Hospitality

On Our Radar: Saucy, Orlando, Florida

The interior of Saucy mixes and matches pink and red hues in chunky organic shapes alongside neon pinstripes

Published

2 months ago

April 2, 2025

Olivia Taylor VMSD MARCH-APRIL 2025

WITH A DESIGN AS flavorful as its ingredients, Saucy, a unit of KFC (Dallas), opened its first concept in Orlando, Fla., as a tech-forward, brand-immersive dining experience. Upon arrival, customers can choose how they order, including personalizing their meals on digital kiosks. Meanwhile, technology in the back-of-house enables efficient operations for team members and a computer program uses a digital model of the restaurant to run real-world simulations, crafting algorithms to inform ideal temperature and cook time. Designed in collaboration with Rowe (Columbus, Ohio), the interior of Saucy mixes and matches pink and red hues in chunky organic shapes alongside neon pinstripes. These colors and designs were inspired by the brand’s wide variety of sauces that have reportedly gone viral among Gen Z and Gen Alpha customers.

PHOTO GALLERY (20 IMAGES)
PHOTOS: KFC/ROWE

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design