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On Our Radar: Timberland, SoHo, N.Y.

“The Shed” offers a range of personalization and customization options in store




PHOTOGRAPHY: Eric Feigenbaum, New York

THIS APRIL 18, the VMSD staff attended a Press Review at Timberland’s new global flagship store located at 550 Broadway in New York’s SoHo. Attendees were able to preview the fall/winter 2023 collection and experience customization and personalization in store.

The new locale features “The Shed” – a reference to Timberland’s exclusive prototyping maker space and lab located at its headquarters – which supports free on-site product customization and personalization for customer purchases, like heat pressing, laser etching and embroidery. Boot repair and cleaning services are also available for members.

Stay tuned to an upcoming issue of VMSD where we’ll be diving more in-depth into the SoHo store’s concept and design.

📷 Eric Feigenbaum, New York; Linda D’Adamo, New York

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.



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