Design Profile
On Our Radar: Vrai, New York
The space features three VIP rooms for consultations and private viewings, and the display on the rear wall showcases VRAI’s 30 unique diamond shapes
JEWELRY DESIGNER AND RETAILER VRAI (New York) opened its latest store in New York’s Meatpacking District. Inspired by artist Donald Judd’s sculptures from the 1970s, the brand modeled its store after an art gallery, with bleached walnut display cases (fitted with non-glare glass) framing the jewelry as art. At the in-store “Maker Table,” guests can digitally visualize the cutting process for the diamond of their choice. Custom-made in Italy, the sleek table sits under a geometric light fixture and a ceiling-mounted mirror that reflects the store’s merchandise. The space features three VIP rooms for consultations and private viewings, and the display on the rear wall showcases VRAI’s 30 unique diamond shapes. Designed by Cass Calder Smith Architecture + Interiors (San Francisco), the white walls, soft lighting and geometric fixtures provide the space a timeless aesthetic.
PHOTO GALLERY (21 IMAGES)
RAUNAK REKHI/CASS CALDER SMITH ARCHITETURE + INTERIORS, NEW YORK
MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty
HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.
Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design
Over a Century of Formica Corporation History Now on Display at National Building Museum
Checking Out: Annie Greenhouse
IT’SUGAR Opens New 5,600-Square-Foot Store in Woodfield Mall in Schaumburg, IL
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