Original Penguin (Miami) has entered the Spanish market with the opening of its first flagship store in Madrid today (June 26). The store, at Jorge Juan 11 St. in the upscale Barrio Salamanca neighborhood, offers the brand’s full collection of men’s sportswear apparel and accessories, including loungewear, headwear, leather goods, underwear and socks.
The launch marks an expansion for the brand with its new Spanish license partner, Linea Magna Europa SL, an affiliate of Linea Magna, which has grown Original Penguin in Mexico since 2012. The Spain distribution agreement allows Linea Magna Europa to launch the Original Penguin brand in the market, covering retail stores, e-commerce and wholesale distribution.
“We are thrilled to introduce our Original Penguin colony to Spain,” said Oscar Feldenkreis, President and CEO of Perry Ellis Intl., the brand’s parent company. “Drawing from our previous experience with the growth and development of Original Penguin in Mexico, we recognize similarities between the Spanish and Mexican markets, while also acknowledging the unique characteristics of our customers in both regions. We have no doubt about the potential and success of introducing an iconic lifestyle brand like Original Penguin to the Spanish market.”
In addition to the Madrid flagship, the brand’s full spring/summer 2024 collection will launch across Spain through distribution at department stores, multi-brand retailers and via the brand’s new Spanish e-commerce site. (The company did not say if it planned any additional brick-and-mortar locales in the country.)
In all, Original Penguin has 155 stores globally.