Specialty Non-Apparel

On Our Radar: McDonalds Debuts a Sleek Times Square Concept

The three-floor restaurant features interactive displays and ample seating

Published

5 years ago

August 7, 2019

VMSD_Olivia

On Our Radar: McDonalds Debuts a Sleek Times Square Concept

Brutalist architecture and sleek design meet the classic iconography of McDonald's (Chicago) inside the brand’s new three-floor, 11,199-square-foot restaurant in New York’s Times Square. Landini Associates (Sydney) designed the flagship restaurant with various seating arrangements to accommodate large groups, families and individuals. With its kitchen installed in the basement, space usually used for food production was given back to customers. Technological features include interactive self-order kiosks and dumb-waiters to transport orders from the kitchen below. Striking yellow lines zip across the floors and pop against natural light, soft-colored wood and muted floors.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design