Outside the Box, Part VI

First Place
RENOVATION – SPECIALTY STORE, SALES AREA UNDER 10,000 SQUARE FEET
Stride Rite, Burlington, Mass.
Submitted by: FRCH Design Worldwide, Cincinnati

“Any mother wants to know that a store is clean and this is going to give that impression,” says judge Christie Kratzer, design principal, Reztark Design Studio (Cincinnati) of Stride Rite’s Burlington, Mass. store. “It communicates with the client about what they need to do and where to go to find what they’re looking for.”

While Stride Rite’s brand colors are bright and bouncy, the store's dark lighting and wood veneers made the outfit dreary. FRCH upped the lighting, spaced the repetition of brand colors and incorporated appealing elements for both parent and child. From a “fit pole” where children can measure their height while getting their shoes sized to eye-level merchandising for parents, decor celebrates different stages a child achieves while walking.

“It’s a milestone each time [children] come [to the store], whether it’s their first steps or they’re off and running,” says Robyn Novak, creative managing director, FRCH. “I want [mom] to feel that Stride Rite has everything she’s looking for … and like this is the best choice she could have made for her child.”

Click here to check out Outside the Box, Part I.
Click here to check out Outside the Box, Part II.
Click here to check out Outside the Box, Part III.
Click here to check out Outside the Box, Part IV.
Click here to check out Outside the Box, Part V.

Check vmsd.com throughout the week of September 9th for more 2013 Retail Renovation Competition winners.