Pacsun Lifts Curtain on New Store Design

Youth apparel brand Pacsun (Anaheim, Calif.) has opened a new store showcasing an updated store design.

Located on the upper level of San Diego’s Fashion Valley shopping center, the space measures 4277 square feet and greets shoppers with an open-air façade and sizable windows displaying the retailer’s current styles and collections.

The interior includes new fixtures and décor that tie into Fashion Valley’s experience as an outdoor center, as well as updated colors and materials. Additionally, in-store video displays show Pacsun’s seasonal campaigns and content from the brand’s social media channels.

The store will offer BOPIS and same-day delivery.

This winter, Pacsun will install the revamped design at two more stores, one in Lenox Square in Atlanta and another at Fashion Island in Newport Beach, Calif. Each location will feature design elements that are customized to the store’s geographical location.

“We are always looking for opportunities to improve our presence at prominent locations for consumers to be introduced and experience Pacsun firsthand through the best representation,” said Joel Quill, VP of Retail, Pacsun. “Considering its prestige in the area and closeness to our routes, we thought Fashion Valley was a fitting starting point for all new stores in the future.”