Connect with us

Headlines

Pantone Names “Viva Magenta” Its 2023 Color of the Year

Brands can use the crimson red tone to connect the physical and digital worlds, Pantone says

mm

Published

on

Credit: Pantone, Facebook

Pantone (Carlstadt, N.J.) has announced “Viva Magenta” as its 2023 Color of the Year.

The color consultancy says the crimson red tone presents a balance between warm and cool, dubbing it “an unconventional shade for an unconventional time.”

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” says Leatrice Eiseman, Executive Director, Pantone Color Institute.

With respect to branding, Pantone says Viva Magenta can be used to bridge the physical and digital worlds.

“Today’s consumers spend large portions of their days looking at a screen where the visuals tend towards pale and neutral. Designers looking for a color that cuts through this space will find the Color of the Year 2023 a captivating solution,” Pantone wrote in its announcement.

The company adds, “Brands wanting to appear animated and passionate can use Viva Magenta to elicit a strong consumer reaction. Because reds are advancing colors, they draw the eye and muscle out the colors surrounding them. Whether consumers are scrolling on their phones or browsing the aisles, tapping into the Color of the Year 2023 will ensure you stand out.”

Advertisement

Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular