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P.C. Richard & Son Launches Experiential Retail to Promote Smart Home and IoT Product Category



In-Store Experience chosen to provide an innovative way to manage the category across chain of stores.

WESTPORT, Connecticut, January 17, 2019: In-Store Experience, an award-winning retail design firm, was recently chosen by P.C. Richard & Son to design and manufacture their smart and connected product category in- store, with an immersive, interactive retail category solution that brings together 32 products across a number of brands.

Recognizing the challenges of merchandising the complex category of Smart / IoT solutions, P.C. Richard & Son turned to In-Store Experience to rethink the shopping experience in-store. The resulting retail experience was designed to get products out of their boxes and educate customers through a compelling interactive experience, demonstrating the total smart home story.

The solution was a unique modular “store-in-store” digital experience, with a warm home-like fixture aesthetic, to invite shoppers in and educate them on the many benefits of smart home products. 32 smart home products are each merchandised next to digital touchscreens, providing detailed product information and benefits, along with dynamic pricing information and customer ratings. The focal point of this environment offers an immersive experience for shoppers by contextually simulating how smart home devices can enrich their lives by saving time, adding convenience or providing more safety and security.

The Smart Home implementation has resulted in an exponential increase in sales, according to P.C. Richard & Son. The program is now rolling out across 50 locations with plans to expand the product assortment and display modules as the category continues to grow.

“We wanted to build something that would attract customers to explore smart solutions,” said Chris Anderson, Founder and CEO, In-Store Experience. “We know people often learn about smart home solutions by experiencing them in someone else’s home, so we brought that experience in-store. It’s warm and inviting and allows customers to experience the benefits in a way you can’t online.”


“We are on a mission to become a market leader in the smart home category” said Steve Miller, Smart Home Category Manager at P.C. Richard & Son. “This immersive shop-in-shop environment is a key step to getting there.”

About In-Store Experience

In-Store Experience is an award-winning designer and manufacturer of experiential retail displays and fixtures focused on delivering successful retail programs by engaging your customers in-store and beyond. We start by understanding your brand, researching your shopper, and auditing the in-store environment. Using our proprietary design methodology, we craft prototypes and test them to ensure that you will be the most effective in winning your shopper. With our comprehensive manufacturing capabilities, we can engineer, manufacture and scale the most impactful solution to ensure a successful retail program. Visit to learn more.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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