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Pedal to the Metal

Once online-only, Handsome Cycle outfits bikers with part-by-part customization in Minneapolis' Warehouse District

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Click the photos above to read more detail below about this Minneapolis-based, Warehouse District bike shop which allows customers to outfit bikes with customizable parts, and even hosts local community events. Shop decor features repurposed materials, such as corrugated metal, barn wood, and a fence and benches from a nearby school, which appeal to über-individual millennial shoppers.

Project Suppliers

Retailer and Design: Handsome Cycle Co., Minneapolis

Design: Knock, Minneapolis

Audio/Visual/Animation: Neighbor, Minneapolis

Fixtures: Blake Loya, Minneapolis; Adam Beck, Minneapolis; Rush River Scenic, Baldwin, Wis.

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Photography: Dallas Currie, Minneapolis

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