Petco Union Square

Project Scope: Creating a two-story, 25,000-square-foot pet care center and store at the historic Tammany Hall in New York’s Union Square was intended to embody a fully integrated, omnichannel pet health and wellness ecosystem for Petco (San Diego). Partnering with design firm Arcadis (Amsterdam), the Petco flagship features a grooming salon, full-service veterinary hospital and curated merchandise assortment to create a destination that feels “like visiting historic NYC landmarks and taking a stroll through one of the city’s many renowned public parks with your pet,” says Rick Neira, VP, Visual and Creative Merchandising, Petco.

AFTER

Goals and Objectives:

• Pay homage to the historic community that houses the store by incorporating details from local neighborhoods.
• Use plants and greenery to honor Union Square Park.
• Recreate an open-air farmer’s market inside a historic building.
• Build the entry and lobby to adapt to various VM needs and product launches.
• Convert the second floor to include a large companion animal area.
• Use materials such as exposed bricks, herringbone wood floors and reclaimed fixtures.

BEFORE