Headlines

Potential Buyers Emerge for BuyBuy Baby

Parent company Bed Bath & Beyond is reportedly taking steps toward divesting the baby-gear brand

Published

3 years ago

April 29, 2022

VMSD Staff

Potential Buyers Emerge for BuyBuy Baby — The inside of BuyBuy Baby in South Edmonton. Credit: Rowanlovescars, Wikimedia Commons

The inside of BuyBuy Baby in South Edmonton. Credit: Rowanlovescars, Wikimedia Commons

Bed Bath & Beyond (Union, NJ) is receiving interest from prospective buyers for its BuyBuy Baby business, according to anonymous sources who spoke with The Wall Street Journal.

The baby-gear brand is reportedly in the crosshairs of Cerberus Capital Management, a private equity firm that’s active in the retail industry, and Tailwind Acquisition, which is chaired by former Casper Sleep CEO Philip Krim.

The report comes after Bed Bath & Beyond reached a settlement with activist investor Ryan Cohen, who suggested a spin off of BuyBuy Baby to pay debt and buy back shares, Retail Dive writes.

Bed Bath & Beyond has been showing signs of decline, The Street writes, noting that the retailer failed to beat earnings estimates in any quarter last year.

BuyBuy Baby, meanwhile, has momentum. With sales jumping by double digits in 2021, the brand is charting 25 new store openings this year.

Read more at Retail Dive.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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