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Power to the Peoples

Eyeglass-maker announces new “lifestyle” line for 2005

Published

21 years ago

October 11, 2004

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Oliver Peoples Inc. (Beverly Hills, Calif.), the luxury eyewear design house, has announced the launch of a new active lifestyle brand that will be available in stores beginning March 2005.

Co-founder and chief designer Larry Leight and president Bill Barton introduced the new brand, Mosely Tribes, at the Vision Expo West in Las Vegas. The company says the new line “will target individuals who do not want to sacrifice style for performance or performance for style. Mosely Tribes will be defined by those who choose to wear the brand.”

Oliver Peoples has four retail stores, located in Los Angeles, New York and Tokyo.

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