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At a Premium: Spot! Café

An updated convenience store design and broadened product selection forge customer loyalty




A first place winner of VMSD’s Retail Renovation Competition, Spot! Café (Buenos Aires, Argentina), owned and operated by Axion Energy Argentina S.A., was completely overhauled this past year. Placing a premium on customer experience, the look and feel, as well as the store’s new product offerings, creates a space where customers want to be, not just need to be. Read the accompanying article that appeared in VMSD’s September issue to learn more about the store’s renovation.

Video courtesy of Axion Energy S.A., Buenos Aires, Argentina.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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