Primark Heads to 34th St.

Primark (Dublin) announced it has signed a lease for its first storefront in Manhattan. The 54,000 square-foot flagship will be in Herald Square, in the revitalized Penn District at 150 W. 34th St.

“Opening a location in the epicenter of U.S. fashion is going to be an exciting milestone for Primark US,” said Kevin Tulip, Primark US President. “When the opportunity arose to bring Primark to Herald Square in Manhattan, a store with exceptionally high foot traffic, national influence and perfectly located to attract customers who already know us from other Primark stores in the boroughs and surrounding areas, we knew it was the perfect fit. We’re thrilled to bring more affordable quality fashion directly to Manhattanites, commuters and people across the world who are visiting the great city of New York.”

In its coverage of the news, Women’s Wear Daily said the site is currently occupied by Old Navy. WWD also said Primark will take over that space next year, with the opening planned for 2026.

This will be the brand’s 11th store in the state of New York, once its new store in Queens, opens later this year.

Primark currently operates 27 stores in 11 states, soon to be 12. (Later this year, the brand will open a new store in McAllen, Texas, its first in the Lone Star state.) Overall, Primark has 450-plus stores across 17 countries.