Primark Sets Debut at Mall of America

International value retailer Primark (Dublin) is celebrating its 10-year anniversary of entering the United States. Since opening its first U.S. store at Boston’s Downtown Crossing in 2015, the brand has added 33 stores across 13 states, including most recently in El Paso, Texas, Jersey City, N.J., and Memphis.

Looking ahead, Primark said it has 18 additional leases signed in the U.S., including four of which were just announced for the following locations:

• Mall of America, Bloomington, Minn. (Also the brand’s first locale in Minnesota.)
• Brandon Exchange, Brandon, Fla.
• Vineland Premium Outlets, Orlando, Fla.
• Sugarloaf Mills, Lawrenceville, Ga.

As previously reported, Primark also plans to open its first-ever Manhattan location next year, a flagship in Herald Square.

“Primark came to the United States a decade ago very deliberate in our approach, testing and learning to ensure that as we continued to expand our footprint in-market, we were getting it just right for U.S, shoppers,” said Kevin Tulip, President of Primark U.S. “To say we’re thrilled with the success we’ve seen in the U.S. to-date is an understatement. American shoppers have welcomed Primark with arms wide open, and continue to be wowed by the value, quality and style we offer. We look forward to meeting these same needs for U.S. shoppers for decades to come.”

Overall, Primark has 450 stores in 17 countries across Europe and in the U.S.