Headlines

Primark to Open at The Florida Mall

The new store is a part of the retailer’s growing U.S. footprint

Published

10 months ago

July 29, 2024

VMSD Staff

Primark to Open at The Florida Mall — Primark's Roosevelt Field Mall store. Photography: Courtesy of Primark

Primark's Roosevelt Field Mall store. Photography: Courtesy of Primark

Primark (Dublin) announced Monday that a new location will open at The Florida Mall in Orlando, Fla. at the end of August.

This location will be the retailer’s 26th in the U.S. as it continues to expand its footprint after opening stores across the country earlier this year. Primark said it hopes to reach 60 U.S. stores, and 530 globally, by 2026. Primark currently operates more than 440 stores globally.

The new store at The Florida Mall will open Aug. 29 at 11 a.m. Primark said this location will focus on Disney-related merchandise given the proximity to the theme park, Walt Disney World (Lake Buena Vista, Fla.).

“Florida is a pillar of our expansion into the Southern US market. We’re thrilled to have the opportunity to bring ‘Primania’ to Orlando shoppers and accommodate the growing demand for high-quality, value-priced styles that everyone will love,” Kevin Tulip, President of Primark US, said in a statement. “What makes this location so unique and exciting is our entire floor of affordable, high-quality Disney merchandise. Whether you’re a local or Orlando visitor, the magic of Disney is sure to be found here.”

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

Dealing With a “Vibecession”

Don't Miss

Toys”R”Us Heads to Navy Bases

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design