This Window from WWI Era Puts "War Vegetable Gardening"on Display

Here's a blast from VMSD's past covering Progressive Era window design

Published

2 years ago

October 19, 2022

VMSD Staff VMSD October 2022 Issue

THIS RETRO WINDOW promoting “war vegetable gardening” circa World War I, showcases a couple hard at work in their Liberty Garden, with the male figure toward the right wiping his brow with a handkerchief. From an issue of The Show Window and Merchant’s Record, one of VMSD’s former identities, the display was designed by George A. Smith for the U.S. Rubber Co. in New York – note the Revero brand hose.

In our upcoming November/December issue, VMSD will be highlighting its 125th anniversary in print with a comprehensive timeline, columns and other historic images. What’s your favorite VMSD-related memory?

? : VMSD Archives

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design