Headlines

Publix Pulling Plug on GreenWise Stores

Organic grocery locales will become traditional stores

Published

2 weeks ago

May 23, 2023

VMSD Staff

Publix Pulling Plug on GreenWise Stores — Shutterstock, rSnapshotPhotos

Shutterstock, rSnapshotPhotos

Grocer Publix (Lakeland, Fla.) is closing the last of its GreenWise stores and converting the locales into traditional Publix stores, Winsight Grocery Business reports. Seven of the stores are in Florida and one is in Alabama.

Maria Brous, the grocer’s Director of Communications, told WGB that “our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix GreenWise Market location, but within their traditional Publix shopping setting.”

The store transitions of the eight GreenWise locales are expected to take place separately, and no specific dates have been announced. In 2020, Publix shuttered two GreenWise locations it had operated in South Carolina, citing space constraints.

Brous said insights gained from the GreenWise concept are being applied to the latest Publix store prototype, the first of which opened in Tampa, Fla., earlier this year.

For example, WGB reported separately that Publix is continuing to expand its Pour shop concept that originated in the GreenWise stores into its traditional stores. The latest Pour – an in-store bar for shoppers offering coffee, tea, smoothies and alcohol – opened in the new Publix in Neptune Beach, Fla.

click to Comment(Comment)

Up Next

Primark Adding Three U.S. Stores this Summer

Don't Miss

Global Footwear Market Striding Ahead

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.