RDI Great Lakes Event & Wayfair Tour

(PRESS RELEASE) CHICAGO, IL — Bunzl Retail Services hosted a Retail Design Institute (RDI) event with other industry leaders on October 3, 2024.

Head of Visual Merchandising, Physical Retail at Wayfair, Barclay Resler spoke to the Chicago RDI Chapter about the process of opening Wayfair’s first-ever brick-and-mortar location.

Resler spoke about the challenges faced opening the store, how Wayfair tackled product presentation and created a memorable shopper experience. After the showroom discussion, guests received a tour of the Wayfair store to experience the features firsthand.

“We are so grateful to have Barclay Resler back with us to share his insights, learnings, and overview of the Wayfair store opening. Giving our local design and retail community the opportunity to hear and see behind the curtain, of this significant retail event, ” said Susan Devine, Senior Sales Director at Bunzl Retail Services.

The event was hosted in the CTC and Keenpac showroom in Morton Grove, a creative space with product merchandising displays, seasonal décor, custom packaging, and much more. CTC and Keenpac, under the Bunzl umbrella, offer tours of this one-of-a-kind showroom. Get information at BunzlServices.com/showroom.

Bunzl is a national leader in retail supply distribution that delivers essential goods-not-for-resale to optimize retail operations. Bunzl is a parent company of CTC and Keenpac which designs and produces creative visual merchandising, displays, packaging and design options for retailers.