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Recap: PAVE Gala 2025

The annual PAVE Gala took place this past December in the Big Apple.
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Recap: PAVE Gala 2025
Guastavino’s was the backdrop to 2025’s PAVE Gala in New York.
Guastavino’s was the backdrop to 2025’s PAVE Gala in New York.

THE 27TH ANNUAL PAVE Gala took place this Past December 11 at Guastavino’s in New York City, honoring students and educators to the retail industry. PAVE President Joe Baer, also CEO, Creative Director and Co-Founder of Columbus-based ZenGenius, kicked off the awards portion of the evening, alongside Rebekah Sigfrids, Head of Store Design for Bank of America and PAVE Director. The full awards were then emceed by Spectrum News 1 reporter Frank DiLella.

Recap: PAVE Gala 2025

Nancy Kochan of Brooks Brothers (center) accepted the award for the retailer’s store located at 195 Broadway in New York.

VMSD was proud to present its 22nd annual Excellence in Visual Merchandising & Store Design Award honoring three New York retailers with impeccable VM prowess and store design. This year’s winners, introduced by Editor-in-Chief Carly Hagedon and New York Editor Eric Feigenbaum, were Brooks Brothers, Printemps and Longchamp.VMSD also presented the PAVE x VMSD Window Award, sponsored by Travelstead, and honored Bergdorf Goodman and Dior with wins – Macy’s took home the new North American category win post-event.

For more information on the PAVE Gala, stay tuned to vmsd.com and paveglobal.org.

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PHOTOS: LYDIA LEE PHOTO/PAVE

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Carly Hagedon is the Editor-in-Chief of VMSD magazine. She is a graduate of the University of Cincinnati, where she studied Journalism—Magazine Writing and American history. She also currently serves as a board member for the Greater Cincinnati Chapter of the Society of Professional Journalists (SPJ).

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