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Carly Hagedon

Reed Krakoff, New York

Walking lights warrant attention




Reed Krakoff recently collaborated with artist Ivan Toth Depeña to create “The Walkers” for their New York boutique: a window display which utilizes a tracking mechanism to “walk” with passersby. A camera alters the vertical lighting to “move” side to side as pedestrians walk by the glass – and their mere presence, whether standing still or moving, causes the ambient lighting to dim and the vertical lighting to intensify.

Blocks of bold color truly seem to move as slightly puzzled and curious onlookers move past the window. Check out this intriguing aesthetic for yourself in a video provided by Ivan Toth Depeña.

Reed Krakoff Window from Ivan Toth Depeña on Vimeo.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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