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Retail, Attract, Transact: How to Create a Branded Customer Experience

Bill Tishler (Cineplex Entertainment) and Jean-Pierre Lacroix (Shikatani Lacroix Design) talk about creating the right customer experience



Explore how and why brand experience across all retail touchpoints should add value for the customer and enhance the perception of the brand. During their session, “Retail, Attract, Transact: How to Create a Branded Customer Experience”, Tishler and Lacroix shared how the right experience provides what the customer wants, rather than allowing the limitations of the environment to dictate what the customer can expect. Attendees at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas, learned how to better understand customer needs and align the environmental experience with customer expectations. For more details about IRDC 2016, Sept. 13-15, in Montreal, visit



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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