Connect with us


Retailers & Consumers: A Love Story

Steven Derwoed (Macy’s), Katie Baron (Stylus) and Eric Kuhn (BHDP) explain the dynamics of forging and maintaining long-lasting relationships with consumers




From the initial phase of attraction to long-term brand loyalty, the relationship between a consumer and a retailer is one retailers and design teams must foster throughout its various stages. With the rise of the millennial shoppers – a demographic that expects a curated, personalized experience – acknowledging the consumer on a personal level with immersive in-store touch points has never been more important. Steven Derwoed, vp store planning and merchandising, Macy’s (Cincinnati), Katie Baron, senior vp of retail, Stylus (London), and Eric Kuhn, design leader, BHDP Architecture (Cincinnati) discussed their observations and perspectives on the subject at 2015’s International Retail Design Conference (IRDC) in their panel, “Consumer X: A Love Story.” For more details about IRDC 2016, visit



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular