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Review: GlobalShop 2001

March 22 – 24, Chicago

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GlobalShop 2001 had a green tinge to it, from the Chicago River, still wearing its St. Patrick's Day dye job, to the wheat grass that seemed to sprout up all over the tradeshow floor, to the recyclable cardboard booth that garnered Bay Area Display, San Francisco, so much attention – and VM+SD's Best Booth Award in the Visual Merchandising Show.

This year's Best Booth judges were store designers David Kepron of Kepron Architect (Englewood, N.J.); Mark Oller and Victoria Kirk of MOVK (New York); and Steve Wierzbowski and Laura Delestowicz-Wierzbowski of WDW Design (Chicago). B&N Industries (San Carlos, Calif.) won VM+SD's Best Booth award in the Store Fixturing Show for the second year in a row. Its booth focused on colorful vignettes that highlighted its Sorbetti fixture line; its Pog and MiniPog perimeter and fixture systems; and its Losenge and Samba table collections

“Great integration of product, color and texture,” said Kirk. “An awesome booth!”

Ron Rodrigues, president of Visual Show Best Booth Award-winner Bay Area Display, explained that the immense cardboard walls surrounding his booth would be turned over to The Resource Center (Chicago) for recycling immediately following the show.

“A fantastic example of an ordinary everyday material fabricated into a special display,” said Wierzbowski. Kepron agreed: “Cardboard carton meets steel and glass is a great contrast.”

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Click here to see Award of Merit booth winners from Globalshop 2001.

Various other exhibitors around the show had new stories to tell in their booths:

  • DuPont Corian (Wilmington, Del.): Its new technology allows it to incorporate textures and patterns into the hard-surface material.
  • Marlite (Dover, Ohio): Introduced an innovative merchandising system called Visplay, which it is marketing in the U.S. for Switzerland-based VitraShop.
  • Hamilton Fixtures (Hamilton, Ohio): Shared its space with Fapec, the French company with which it has a new international working relationship.
  • Amtico (Atlanta): Introduced two new lines of flooring tiles – vibrant, patterned Colormetrics and metallic, textured Techno.
  • Meisel Visual Imaging (Dallas): Showcased an Internet-based large-format printing system created to smooth out the design-to-build-to-install flow.
  • Gyricon Media (Palo Alto, Calif.): Debuted a new type of updateable signage, using wax balls on paper that react to positive and negative forces. “SmartPaper” allows price-changing without printing new signs.
  • 555 Design (Chicago): Its red laquer booth was a vivid setting for its design, fabrication and custom work.
  • Storeworks (Eden Prairie, Minn.): One of the “greenest” booths had walls of hedges, poplars in hot pink and red and a new collection of metal, including woven iron vessels.
  • And finally, VM+SD topped off GlobalShop – literally – with its second annual party on the 95th floor of Chicago's John Hancock Tower.

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