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Review: NRF’s The Big Show

Event showcased new technology



“Innovation is a pebble you turn over. It’s a pack of three socks that don’t match.” That message was delivered by Jonah Staw, ceo/founder of LittleMissMatched, during a panel discussion, “Showers of Creativity: Rays of Inspiration,” at NRF’s 100th annual convention and expo, in New York. Staw joined Kate Anchetill, GDR Creative Intelligence; Harry Cunningham, Saks Fifth Avenue; and Ken Nisch, JGA, to talk to a packed room about moments of creativity. Anchetill shared social media’s rising power using examples from Burger King, Walmart and Uniqlo. “The power of bloggers is immense now, especially with moms,” she added.

Plenty of awe-inspiring technology was also on-hand at the expo. One example was’s (New York) touchscreen applications for retail and hospitality settings (shown). “The units allow you to make product comparisons, see product in 3-D, take virtual orders and show video,” says ceo Nicolas Chaillan.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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