Rhode Island Scenes on NY’s Fifth Avenue

Development agency Rhode Island Commerce has teamed with Saks Fifth Avenue (New York) to open window and in-store displays extolling the Ocean State’s “rich cultural heritage, historic architecture and coastal beauty,” the partners said in a news release.

The window displays are at Saks’ Fifth Avenue flagship in New York and are inspired by landmarks and scenic vistas of Providence and Newport, two of the state’s most popular vacation destinations. “From the cobblestone streets and historic buildings of Providence to the opulent Gilded Age mansions and picturesque waterfronts of Newport, these displays will transport viewers to some of Rhode Island’s most iconic destinations,” the release said. (Note: Providence will host VMSD’s 25th annual International Retail Design Conference from Oct. 22-23.)

Beyond those window displays, four Saks Fifth Avenue locations — in Atlanta, Washington, D.C., Chicago and Los Angeles — will house in-store displays reflecting the state’s nautical and artistic lifestyles.

“Partnering with Saks Fifth Avenue allows us to showcase the beauty and sophistication of Rhode Island to everyone who passes by their iconic windows every day,” said Rhode Island Secretary of Commerce Liz Tanner. “This collaboration not only highlights our state’s stunning landscapes and rich culture, but it also helps drive tourism, which plays an important role in strengthening Rhode Island’s economy.”

The Rhode Island-themed windows in New York are on display until July 2; the in-store displays will run from July 1 through July 30.