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Rihanna’s Lingerie Brand to Open Physical Stores

New shops are for the “customers who don’t feel comfortable purchasing online”




Rihanna, the singer-songwriter turned fashion designer behind the Savage x Fenty lingerie line, has plans to open physical stores for the brand in 2022, the Daily Mail reports.

Christiane Pendarvis, the brand’s chief marketing and design officer, told the outlet that the stores are for those “customers who don’t feel comfortable purchasing online.” Pop-up shops in Europe are also on the table.

Savage x Fenty spun off the Fenty cosmetics brand, of which Rihanna reportedly owns half and is a big driver of her $1.7 billion net worth. The lingerie line is reportedly worth $270 million.

Read more at the Daily Mail.



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