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RVLV Opens Permanent Aspen Store

Fashion brand’s first brick-and-mortar locale in same spot as pop-up




Photography: Courtesy of Revolve

Revolve Group (RVLV, Cerritos, Calif.), a fashion retailer targeting millennial and Gen Z consumers, has opened its first permanent physical retail location, in downtown Aspen, Colo. That move follows the success of the RVLV and FWRD pop-up shop that opened in the same space in December, the retailer says.

“Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront,” said Michael Mente, Co-CEO and Co-Founder of RVLV and its sister brand, FWRD. “We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer.”

The location features a selection of apparel, footwear and accessories, and the sister brands will also regularly curate in-store shopping events and trunk shows.

The first floor offers collections from RVLV brands such as Helsa, L’Academie and Lovers + Friends and other emerging designers, along with exclusive products designed for the Aspen customer. The second floor is home to a curated collection of luxury fashion brands, and FWRD Renew pre-owned bags and accessories, including brands such as Acne Studios, Isabel Marant and others.



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