RVLV to Open Pop-Up in LA

Revolve Group (RVLV, Cerritos, Calif.), a self-described next-generation fashion retailer for Millennial and Generation Z consumers, has unveiled plans to run a holiday pop-up shop at The Grove shopping complex in Los Angeles from Nov. 14 through Jan. 5.

The shop will be a winter-themed space, highlighting a selection of holiday apparel, accessories and gifts from the group’s REVOLVE and FWRD units. To help keep customers engaged throughout the season, the shop will feature rotating activations and shop-in-shops from in-house brands including Helsa and L’Academie, and such brand partners such as Alexander Wang. The shop will also incorporate experiential elements, such as meet-and-greets with talent, curated edits and workshops.

The shop “marks a significant step forward in expanding the physical presence of both REVOLVE and FWRD,” said RVLV Co-Founder and Co-CEO Michael Mente. “After proven success with pop-ups and our recent venture into brick-and-mortar, we wanted to introduce a new customer touchpoint during the holiday season and what better way to do that than in our hometown and at The Grove — the most highly trafficked destination for holiday shopping in Los Angeles.”